Small Business Saturday
Date: November 27, 2021
Small Business Saturday is just around the corner
The story behind “Shop Small”
American Express cares deeply about thriving communities and believes small businesses are at the core of every successful neighborhood. That's why in the midst of the recession in 2010, American Express created Small Business Saturday® on the
Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.
The first Small Business Saturday is a success. One year later, as the Shop Small Movement gains momentum, local officials across the nation take notice and move to promote the day.
In 2011, the Senate unanimously passes a resolution in support of the day, and officials in all 50 states participate. In an effort to support their local communities, organizations across the country sign up to serve as Neighborhood Champions. These supporters bring their community together with events and activities on Small Business Saturday and throughout the year.
They're not alone. In 2011, business associations, nonprofit trade groups, municipalities, and public officials start to unite, forming a Small Business Saturday Coalition to encourage everyone to Shop Small.
MAKING AN IMPACT
You might not realize it, but every time you take a yoga class at your neighborhood spot or buy a gift from the local artist down the street, you're shopping small and making a difference.
In fact, for every dollar spent at a small business in the U.S., approximately 67 cents stay in the local community.1 So when you Shop Small on Small Business Saturday, and all year long, you can help create a big impact.
SMALL ADDS UP
In 2019, shoppers came together to support their local communities more than ever. The 10th Annual Small Business Saturday hit a record high with an estimated $19.6 billion in reported spending.2
Small Business Saturday continues to be an annual holiday shopping tradition, just one part of the larger Shop Small Movement that supports small businesses every day and everywhere.
Because shopping at a family-owned framing spot or buying a handmade ring from your favorite online small business helps to promote more vibrant communities. That's why American Express is proud to back Small Business Saturday and the Shop Small Movement.
Supporting small businesses is more important than ever. We all have favorite small businesses we can't imagine living without. However, fewer small businesses are opening and staying open. To be successful requires an abundance of grit, passion and determination.
Let’s work together to show or support of our Sealy Community Businesses. Shop our local shops and restaurants on November 27 and throughout the year! Make this holiday season a wonderful one for you while making it great for our community!